The goal for Knotify’s logo was to represent the handcrafted nature of the brand, specifically macramé, while also reflecting the emotional and personal touch that Knotify adds to every piece. The logo needed to work across various applications, from product tags and packaging to social media and marketing materials, while maintaining the brand's visual integrity.
Here is their Instagram page: www.instagram.com/knotify__/
Color Palette: The final logo uses a calming green background with a soft gold macramé illustration, emphasizing both sophistication and warmth. The colors were carefully chosen to create a sense of elegance and comfort, mirroring the feelings Knotify products aim to evoke.
Typography:
The final logo for Knotify was selected to capture the essence of the brand as a handmade macramé business. The design combines a minimalist house outline with a macramé wall hanging, along with a small heart emerging from the chimney. This reflects both the art of macramé and the emotional warmth that the brand brings to its customers’ homes.
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Key Design Elements:
Macramé Wall Hanging: The central element is a macramé wall hanging, symbolizing the core craft of Knotify. The detailed knotwork in the design reflects the intricate, handcrafted quality of macramé.
Home Silhouette: The house shape represents Knotify’s mission to decorate homes. It ties the brand’s products directly to the idea of home and comfort.
Heart: The small heart above the house symbolizes love and connection, aligning with Knotify’s tagline, "To Decorate Your Home & Heart."
The final logo design perfectly captures the heart and craftsmanship behind Knotify’s handmade macramé products. By combining the iconic macramé design with a home symbol and heart, the logo represents both the craft and the emotional connection Knotify aims to foster through their work. The design is versatile, ensuring that it can be easily applied across various branding materials, from digital marketing to physical product packaging.
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During the concept exploration phase, various designs were considered, all centered around capturing the essence of Knotify's handcrafted macramé products. The first idea combined a soft, pastel rainbow with macramé-inspired fringes to evoke a sense of warmth and creativity. A more vibrant variation introduced brighter colors to highlight the playful, artistic aspect of the brand. Another concept took a more literal approach, featuring a traditional macramé wall hanging with detailed knotwork and tassels to emphasize the craftsmanship and artisanal nature of Knotify’s offerings.
